Mission

Create a mixing book for cocktail and mocktail recipes to introduce two Rubicon RAW Energy drink flavours to the on-trade.

Research the product, the range and the visual marketing and packaging treatment.

Become familiar with the character of the cocktails and mocktails.

Creative options

By way of mood boards and rough mock ups, three creative options are conceived, built around slogans which will carry the prospective design for each.

1. Mix It Up

Traditional chalkboard-style  menus upgraded as stand alone posters for each mix.

2. Do More With RAW

For active and energetic adventurers in need on a well-earned beverage break.

3. Bring It Alive

Refreshment for intrepid explorers of the unusual and exotic.

Together with the client, one creative is chosen – often including subtle elements from the two unused routes.

The final cocktail line up

The completed Mix More With Rubicon RAW cocktail books is complete. Featured online as an ebook and direct mailed to bars, restaurant franchises with the prospect of stocking Rubicon RAW.