Now you can look as fresh as the contents of your favourite Chu Lo sour fruit soft drink.
The first Chu Lo merch has been designed by Top League and is inspired by e-sports. The capsule range is based on the three flagship Chu Lo flavours of Lemon Sour, Apple Sour and Peach Sour.
“From the outset, we wanted the emphasis to be on good taste,” revealed Top League Creative Director, Charles Wythe.
“Focusing on the wider visual branding that Top League had delivered for Chu Lo, and steering clear of and lazily slapping huge logos across everything.”
“The intention was to create a capsule range of clothing which could be worn all together tastefully and stylishly, and look at home in an gaming arena or casually out about.”
E-sports-inspired hoodies featuring the iconic illustrations taken from the flagship three Chu Lo flavours.
Snap back cap embroidered with iconic, stylised Japanese katakana typography reading SOUR, FIZZ and POP. The hat is finished with a discreet Chu Lo logo on the back.
T-shirts complete with roundel illustration.
Katakana type featured in illustration motif roundel.
E-sports-inspired hoodies featuring the iconic illustrations taken from the flagship three Chu Lo flavours.
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